NME – magazine cover
Layout
The route of the eye goes through the title, then the lead singer and then covers lines about different Indie bands. It goes thought the title (NME) to show what the magazine is. After looking at the title, it then goes on to the lead singer of kings of Leon to connote An Indie band with the title NME to show that the magazine is an Indie magazine. It then shows cover lines of different Indie bands which then puts this with the band member and then with the title to relate them all to prove that it is an Indie magazine. To dead areas are those around the outside of the route of the eye which do not draw the audience in. Therefore they do not put much information in those areas which is why it is black apart form only a little bit of writing. The primary optical area of the cover is in the top left corner. In this magazine the Masthead is in the top left corner which means they put this in the top left corner to be the main attraction and the first thing that the audience will see. The terminal area of the magazine is in the bottom right corner which means that this is the last thing that the audience will see and so they put the price and the barcode in the corner. They did this because after the actual images and text have drawn the reader in, they will look at the price and then think about buying it. The four hotspots are all parts of the image in the middle and so this means that it draws the reader in by looking at the middle image. The cover of the magazine is very ordered as it has a main image in the middle and has all the writing around the outside and therefore it is very ordered in the way of how it is set out.
Use of images
The image on the cover is the lead singer of the band kings of Leon. This is related to the name of the magazine and the genre of the magazine because the magazine is Indie and Kings of Leon Is a very popular Indie band. And so by looking at the cover and seeing a lead singer of a very popular Indie band would make the reader want to buy the magazine to see what the magazine is saying about this band and that if this band is in there, other Indie bands will be too and so this will encourage the reader to buy it. The celebrity is holding a guitar which shows that he is singing or playing at some kind of concert ect and so the reader may want to buy the magazine to see what kind of tours and gigs ect they are performing at and maybe relate it to the article saying other dates for gigs and so they may want to buy it to get information about tickets to buy. The shot of this image is a mid shot to not pay close attention to what he looks like but more to what he is doing and what he is doing is performing with his guitar. And so this connotes that he is performing somewhere which may want the reader to read on to find out more about the image.
Fonts
The font of the masthead is sans serif which allows the reader not to be drawn in by the font but more by the large image. Therefore, the masthead is pretty basis with the font but it is bold and large which allows it to be seen over the other fonts. The cover line for the image is slightly smaller than the masthead however it is still pretty large to make sure it is one of the first things seen that draws them in. This is sans serif too. They use this as it is more attractive and can appeal to a younger target audience. Whereas the smaller cover lines at the top part of the page is used in a smaller serif font to not draw to much attention but to make a difference between the larger sans serif fonts to show a contrast between the sans serif and the serif fonts. Whereas below the main cover line they use sans serif fonts for the cover lines to not draw too much attention to is and it is the same size as the smaller cover lines above the main cover line. It shows a contrast between the different cover lines as the ones at the top are band names which are more formal whereas at the bottom are articles which are more informal with the bands.
Colours
The colours for the different types of fonts are a variation between white and pink. The background colour is black so that the font stands out more and so this connotes that the audience should focus on the text rather than the image. The white font contrasts with the background to make it stand out more, whereas the pink text is used to highlight the main words in the writing. This connotes that when the reader glances at the magazine they are not going to want to read everything so by highlighting the key words in a bright colour makes them attractive and gets the points of the cover lines across without reading into it a lot. All of the cover lines and the masthead are white and the odd words are pink. The background is black and the main image in the middle is rather bright so you can tell it is daytime or that there is a light on the singer. Therefore this makes him stand out from the background so when a reader looks at the magazine they can see the image and want to read about them. Therefore it is more bold in light colours with light clothes i.e. a denim jacket and white shirt. The only bright part around the outside is the logo for “t in the park”. This connotes that the magazine is going to be about festivals and offering tickets and information about the logo.
Mode of address and language
The mode of address for this magazine is informal whereas it states band members by their first names – “Carl and Pete”. And also they abbreviate some band names – “Biffy’s”. This allows us to think that the readers of this magazine are regulars and would know the bands as they are not new to the magazine.
Content
· Kings of Leon talk about their career
· Tour dates
· New bands slating different genre artists
· The libertines return – information
· New CD releases
· Mumford and sons backstage gossip
· NME top 20 of the week
· Phone advert
· Interview with two songwriters
· Interview with Drake
· Latitude festival dates and places
· Gig guide
· Puzzles
Conventions
It contains a lot of information on indie festivals and indie bands going on tour or performing gigs ECT. There is also a lot of informal language which connotes that the indie music is not formal. It also gives a lot of information about upcoming CDs and festival’s which connotes it is not only a music magazine but the information is about Indie festival’s and CDs. It also has very informal interviews with indie bands or their lead singers and they give info5rmation about their band and gigs they do.
Contents page – NME
Layout
The layout for this contents page is cluttered with lots of information and images however these are neat and therefore it is tidy in other ways of that it is not all over the place. The route of the eye for this contents page goes through the masthead saying ‘Inside this week’, then down through images of Mumford and sons and the cover line underneath with the page number of their article underneath. Then across the bottom shows images of other bands and their page numbers and titles of the article. This is laid out like this to show what kind of articles the reader is going to expect in the magazine without having to read too far into it. It also means that if the reader is wondering whether to buy the magazine, they can read what the main articles are by looking at the contents page before buying it. The principle of thirds shows that around the outside is white so that it is not attractive and so the reader can focus on the images and writing in the middle. It also shows that the hotspots of the contents page are all images of the basic structure of the images in the middle which shows that all the attention is going to the large image of the band in the middle.
Fonts
The font of the masthead on this contents page is in a serif font which therefore shows it as very formal and it is also different to the rest of the fonts and text in the page. Therefore it stands out not only because it is in serif font but it is the largest font on the page and also it is in bold to make it more attractive. The main article pull quote is in a serif font which allows it to look more attractive and to show that it is the main quote of the page and therefore the one to read before the others. This pull quote connotes that this is the article to read as it is a big part of the article and is very formal as it is a fancy serif font. The rest of the pull quotes are in all different fonts to make them different and attractive in their own way. This connotes that these pull quotes are not as important as they are around the outside and therefore are not as noticeable. Whereas the sub headings of all the articles underneath are in sans serif font to draw less attention and easier to read. It also shows contrast between the pull quote and the sub headings.
Colours
The colours of the text in this contents page is very basic and all of it is in black which connotes that the genre of this magazine is very dark and therefore the reader should pay attention to the images rather than the text and that the text should be read after but not as a first instinct. The colours of the images are very bright to connote that the images should be the first to be identified.
Images
The image in the middle of Mumford and sons is very bright and has each band member in the image. This is a mid shot of each of the band members at a festival and so this connotes that the band members are fashionable and that the background is a festival and so this also connotes that the article may be about what festival they performed at. All the other images are also mid shots of various bands performed either alone or with a band. This connotes that each article is about a band or singer and therefore will be talking about their music.
Two page spread – NME
Layout
The layout for this two page spread shows that the route of the eye goes from a large image of the band on the top left and then goes across to text and then a small image in the far top right. This connotes that the image should be the first thing that the reader notices and will then go on to want to read the article. Then it goes across to more of the article and then the heading under the image on the left which connotes that the masthead of the article is one of the things that is going to be most noticed. Then across the bottom shows more images of the band from younger years and then the last o the article. This connotes that the images will always be a main part of what the reader sees and therefore the article is not the most important as the text is only small and less recognisable. The hot spots of the two page spread are parts of the image and then the other three parts are all sections of the article and this means that the hotspots are not those main parts that are to be seen in the two page spread. The areas that have nothing in which are those around the outside means that the reader is not likely to read those parts which is why these areas are blank. This article is quite cluttered in the way that it has lots of images and lots of text all on one two page spread which means the information is all crammed. However it is ordered in that way that the layout is not all over the place and all of the text is ordered and the images are straight and meat and in a particular order.
Fonts
The masthead for this two page spread is serif which means that this article is going formal and that it is quite bold and so it draws the reader in with the title and so they will want to read on. Also, the stand first in the two page spread is serif also and so this also draws attention in so that if the reader does not see the heading, they are going to read below as that is also quite noticeable. However it is slightly smaller and formal which tells us that it is not the first thing that is going to be seen but it is a man part of the article. The text to explain the images is sans serif and easier to read which tells us that this text is there to read and not draw the reader in, therefore it is something that the reader will read when the reader has bought the magazine, it is also very small which connotes the same thing. The first letter of the article is the same size and style as the masthead and this tells us that it is there to help the reader understand where the article starts and to draw the reader in to the article near enough straight after seeing the masthead and the stand first. The font of the whole article is very small and it is also in a plain serif font which connotes that the article is simple and they tried to write a lot but that the article is not something that is going to draw there reader in.
Colours
The colours for this two page spread are pretty basic and black which tells us that whoever made this two page spread wanted the images to draw the reader in rather than the text. However, to make the masthead stand it, they added a yellow background behind the text to make a contrast between the black and yellow. Whereas the stand first and the article is against a white background to make it easily readable but not bold and noticeable to make it stand out and be read first. The large image on the left hand side is quite bright and therefore this tells us that this band is quite happy and silly and that this article is about them as people and their band rather than the music. They also have quite bright clothes on which tells us that they are fun and fashionable, yet quite original and so this also connotes that they are going to be talking about them as people and what kind of things they are into. The rest of the images are quite dark which tells us that it was not done by professionals and that the band brought them in so that they are not the ones to look at. Yet they are brighter than the text which tells us that they are still more noticeable that the text.
Images
The image on the left hand side is quite bright and therefore stands out against the text. Each of the band members are wearing quite bright clothes and this tells us that they are fun and original and connotes that they are going to talk about themselves and their lives rather than all about music otherwise there would be instruments in the picture. They also have lots of tattoos which relates to the images below and so this connotes that they are quite aggressive and the fact that one is being lifted against their will by the others connotes that they are also fun again and that they get along yet they sometimes disagree. The only mise en scene I found in the picture was sunglasses attached to one of the band members pockets. This connotes that they are stylish as they are quite fashionable sunglasses and the fact that it is bright joins together with the sunglasses to connote they are used to hot places. The shot type of this image is a mid shot to show what they are wearing and also where about the photo is being taken. The four images on the bottom left hand side are in a large square and smaller than the large one above it. This tells us that it is not as noticeable, but still stands out. All four images relate to each other as they are all to do with tattoos and the fact that they are all of the band and the fact that the picture above has tattoos in tells us that there is a link between the two. Each of the four images are quite dark which tells us that they were not done by a professional and that they were brought in from members of the band. Due to the fact that they all involve tattoos again connotes that they are quite aggressive and that this can relate to their music. Another thing that these images connote is that we can get to know what the band members are like as they are in the images and so we can assume that the article again is going to have information about their lives and their interests. This can draw the reader in because they can look at the images and make assumptions on what is going to be in the article. Along the side of the two page spread is a list of five images. These are all images with famous people with tattoos. This can relate to the article in two ways. One is that it is about tattoos and so they are linking to the band who also have tattoos. As the title is ‘rocks most original tattoos’ we can relate this to the indie theme of the magazine and therefore make an assumption that this band is a rock band. We can also associate tattoos with rock music. All of these images are mid shots to show there upper body tattoos and therefore not draw attention to anything else but the tattoo.
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