On the IPC media page i found that there was a link to a media pack which shows how the appeal to their target audience. This is a brief description of the writing.
“NME has become a truly unique multi-platform media proposition. Across the magazine, www.nme.com, NMETV, NME Radio and the brand's live events and awards, NME reaches over one million music fans every week. NME is the longest published and most respected music weekly in the world.
Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music, including award winning features, the latest releases, live reviews, the definitive guide to the best new bands in its Radar section, as well as a regular look back through the magazine's incredible 58 year heritage.”
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